We made 15 data-driven digital videos for the launch of the RAV4 Adventure Grade. Since the vehicle was designed to get you to your next adventure as quickly as possible, each video featured a 4-second story to show just how quick the RAV4 could get you there.
The campaign was geared toward average outdoorsmen but the vehicle came equipped for a serious good time. With energetic art direction and a rugged tone, the campaign felt as adventurous and fun as the vehicle.
The campaign was tailored to reach new adventurers anywhere they might consider a new ride for quick getaways.
Viewers who had seen the campaign videos were then served more details about features and capabilities in targeted social ads.