I’m a hybrid creative leader for traditional, digital, social, branded content and experiential media. I use creativity to help build brands, touch hearts and move culture.
Currently, I lead internal creative strategy teams in TikTok’s Creative Lab, providing consultation for brands and their creative agencies. While in this role, I’ve helped activate over 50 brands on TikTok and developed the platform’s first creative production services to provide on-set and post-production support to clients and creative partners.
Previously, I’ve collaborated with some of the world’s top brands and scores of talented humans at AKQA, Attik, Ogilvy and Saatchi & Saatchi. Some of the projects I’ve led have been awarded by Cannes Lions, D&AD, One Show and a USA Today Top 10 Super Bowl ad. My latest screenplay, “Bandista” was also honored as a semifinalist by the Austin Film Festival. I'm crazy about movies, music, art and writing and in my spare time, you might catch me skateboarding with my kids.