The time we have to introduce our kids to the world, before they venture out on their own, is fleeting. Hopefully, we imbue them with enough knowledge and guidance to make them decent members of society. Will a modern family wagon with all the latest tech help make that family journey more fulfilling? It just might.
While the broadcast spot kicked off the story, a series of data-driven digital videos featured the further adventures of our heroic family, with each video tailored to represent individual drivers’ interests.
The campaign exceeded benchmarks and Toyota set a Highlander sales record in the US, selling 244,511 models. But just as important, AICE honored the music production for Best Original Score.