Turns out Toyota makes a lot more than sedans. So how do we raise awareness of the brand’s full range of fun and exciting vehicles? We created a campaign that showcases the entire family of cars, trucks and SUVs in a series of thrilling and powerful everyday adventures.
This campaign was all about over-the-top energy, so the key art had to be pushed beyond reality too. We combined 3D assets with live photography to capture bold, hyper-real imagery that leapt off pages, boards and screens.
The campaign helped shift consideration over competitors by 14 points and elevated perception of Toyota vehicles as “Fun to Drive” by 18 percent over previous brand campaigns.